For sign companies

Outsource channel letter fabrication without losing the client

Keep the sale, the survey, the permit and the install. Send the fabrication to a trade-only shop that has built lit letters since 2002, never installs, and never sells to your customers on this site.

Cutaway drawing of an aluminum channel letter raceway with mounting tabs

Build or buy

What changes when you stop building letters in-house

Fabricating letters ties up floor space, a letter bender, LED stock and skilled hours. Buying them in turns that fixed cost into a per-job cost you can quote exactly.

Building in-houseOutsourcing to us
EquipmentLetter bender, router, welding for stainlessNone; you order online or send drawings
Letter types you can sellWhat your equipment and team can makeAll 7, aluminum and stainless
UL listingYour own shop listing and label programEvery set UL listed and labeled
QuotingMaterial takeoffs and labor estimatesTrade price from the builder in minutes
Your crew's timeSplit between the shop and the fieldSpent on surveys, permits and installs that bill

Channel protection

Your client stays your client

  • Trade only

    This site sells only to approved trade accounts. Prices, the builder and checkout are behind a business login.

  • No installation service

    We have no install crews, so we never compete for the install, the service call or the next sign.

  • Your drawings stay yours

    Your shop drawings and your client relationship stay with you. We build to the drawing you approve.

Workflow

How a job runs

  1. You sell & survey

    Measure the fascia, confirm letter height, colors, mounting and power location with your client.

  2. You price & order

    Build the set in the trade builder, or send vector art and your shop drawing to trade sales.

  3. We fabricate

    Letters are built in Washington or California, wired, tested and UL labeled.

  4. You install

    The set arrives crated with a full-size pattern and wiring diagram, ready for your crew and electrician.

Quoting your client

Build every quote on three numbers

  1. Letters: the trade price of the set from the builder, including raceway and power supplies.
  2. Freight: shown at checkout for the delivery address.
  3. Your work: survey, permit, install labor, lift and your margin.

Offering a good, better and best option (for example front lit, dual lit and halo lit stainless) gives the client a choice instead of a yes or no.

Letter types to quote side by side

Outsourcing questions

Do you sell to end customers?

Not on this site. Storefront Sign Wholesale is trade only: prices and ordering open only to approved sign companies, installers and resellers.

Who installs the letters?

Your crew or a licensed electrician. We never install; every set ships with a full-size mounting pattern, a wiring diagram and the installation manual.

Can you build to my shop drawings?

Yes. Send your approved drawing and vector artwork with the order, and the letters are built to it. We contact you before production if a stroke is too thin to fabricate.

What do I need to apply?

Your business details and website. A resale certificate is needed only if you buy tax-exempt, and we may ask for a business or contractor license during review.

Add a fabrication partner to your shop

The application takes about three minutes. Approved accounts see trade pricing on all 7 types and order online.